Armadillo


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Armadillo is an independent award winning, customer relationship marketing agency.

We are an engine of effectiveness: we fuse data, strategy and creative to deliver ideas that matter and work that inspires action for today's brands.

Whatever the brief and whatever the budget, we pride ourselves on being an agency that makes a real difference to our clients, combining CRM expertise and clever creative with an objective and commercial outlook. Today we think, do, create and deliver effectiveness for clients including McDonald's, Disney and Oxfam.

We work with a diverse range of clients, helping them create more effective relationships with their customers.

James Ray

Managing Director

Claire Giddy

Group Account Director

Kate Salisbury

Group Account Director

Sam Abercromby

Head of Production

Sam Toogood

Senior Creative

Chris Thurling

Director of Innovation

Case Studies

McDonald's - using data strategy to pass "GO"
McDonalds - using data strategy to pass 'GO'

Our challenge: how do you leverage customer data to increase participation in McDonald's Monopoly, the UK biggest sales promotion?

We started with a segmented activation strategy to activate the existing customer database, and then developed a set of triggered journeys to recognise and reward participants of the online component of the game over the 5 week period of the promotion. We also took the opportunity to enrich customer profiles through a dynamic question survey, providing a valuable harvest of insight and profiling data for future campaigns.

The results? We grew the database by 8%, and drove a double-digit uplift in the number of online players.

Beginning the voyage: Disney Cruise Line acquisition campaign
Walt Disney Travel Compamy Lithograph Campaign

With it's Cruise Line offering overshadowed by the land based resorts of Walt Disney World, Disneyland and Disneyland Paris, Disney Destinations International briefed Armadillo to develop an acquisition campaign to drive brochure requests, and feed prospects in to the conversion and retention CRM journeys already in place.

Our solution was to create a set of limited edition lithographs featuring popular Disney characters, offered free for a limited period to all customers ordering a brochure. A simple but beautifully effective incentive: of high perceived value, with strong appeal to our target audience of Disney fan families, yet inexpensive to produce and with minimal incremental fulfilment cost.

We developed an online media campaign, deployed across the Disney.co.uk network, and leveraged the wider Disney database through an eCRM campaign to promote the incentive. The results exceeded all expectations - lithographs and brochures "sold out" within 14 days, bringing a pool of highly qualified prospects on to the database ready for conversion.

Avios - making CRM fly

Everything we do is about delivering effectiveness.

Effectiveness with your data, your time and your budget. And we deliver it with a personable and down-to-earth style that's been one of our defining characteristics since day one, and underpins every one of our relationships.

We are specialists in:

Strategy and planning
Data analysis, modelling and insight
Creative for digital and off-line channels
Content creation and digital production
Campaign management and delivery

If you'd like to work with us, we'd love to hear from you. Drop us a line.

7 Alfred Street
Bath. BA1 2QU


Armadillo CRM
Armadillo
7 Alfred Street
Bath
BA1 2QU

Call +44(0)1225 469 892
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©Armadillo 2013