We love nothing more than using a brand's customer knowledge to create campaigns that respect what people are doing in real time.
Imagine if your consumer campaign could unfold in real time, with messages changing to suit the location and the time of day your customer opens your email. For the launch of McDonald's McCafe Ice range we did exactly that.
Based on precise consumer data and behaviour patterns we could make sure our messages fitted the right context, giving them heaps more impact than a generic brand message.
A whopping 52% increase in click rate compared to the standard, non-agile, control email.
It just goes to show what can happen when you apply contextual data to a creative concept.